albuquerquesocialmedia.net

Technorati Tags: blog, blogging, customers, Facebook, internet, profits, traffic, Twitter, web page, webinar, You Tube

Web 2.0 is all about conversation and collaboration and this is a space that Social Media Marketing (SMM) creates superbly.

SMM creates huge opportunities for conversations about products and services of ALL kinds, and consumers are waking up to it big time.

This, in turn, expands both your scope and your challenges for creatively marketing your products and services through blogging, Facebook pages, Twitter feeds, You Tube videos of all flavors. Your buyers are increasingly taking advantage of these tools to educate themselves about the choices available to them in the marketplace; and the marketplace is now the planet!

It is, however, sad to see that many sellers don’t yet seem to be taking it as seriously as their buyers.

Is it time for you to begin exploring the use of Social Media Marketing vehicles for YOU product or service? Or expanding and integrating new platforms into your existing web presence?

Technorati Tags: small business, Social Media, Social Media Marketing, Social Networking

Online advertising is a thriving business on the rise in the U.S — $12.1 billion was spent on online ads in the first six months of 2010. Albuquerque Social Media managers take note.

Technorati Tags: advertising, Online, Social Media Marketing

I recently completed an internet / social media analysis for a small business; they gave me a check and said they felt they had received more value than that — always a good feeling. We talked about how they might use their existing email list for newsletter marketing, and some of the possible pitfalls. Like the need for setting up an account with a good email service provider and using their double opt-in before starting.

They said that the wife was interested in learning internet marketing and social media marketing and that she would take over from there, and thanks again for the analysis.

Not long after, I received an obvious email blast – that clearly listed ALL of their client names and email addresses in the “To” section of the header!

Big woops!

I emailed them immediately pointing out that it could take only a couple of their business clients hollering “Spam!” to cause them to spend a few hours/days of their time explaining and negotiating with their ISP as to why they should not be shut down for spamming. I also mentioned that any one of the disclosed clients could possibly pursue a confidentiality legal action if they were really rubbed the wrong way, and also hinted that the whole thing could give a pretty bush-league, unprofessional look to their accounting business.

So, I guess that’s why I get paid the big bucks … to support entrepreneurs and small / medium businesses in the effective use of the internet and social media marketing … partly by avoiding the cost of replacing good shoes with bullet holes in them.

Technorati Tags: Albuquerque, blog, blogging, email, email marketing, Facebook, real estate, small business, Social Media, Social Media Marketing, Social Networking, Twitter

This pie chart describes what your blog/Facebook/Twitter

folks are most interested in reading. Could be useful. Read the rest of this entry »

Technorati Tags: Albuquerque, art, blog, blogging, Facebook, interior design, real estate, restaurant, small business, Social Media, Social Media Marketing, Social Networking, Twitter

When it comes to effective and successful social media marketing on the internet, knowing your audience(s) is crucial.

This slide presentation provides a wealth of timely information on just who the 4 major generational groups are today, what their interests and needs are, and how to target marketing for them. Lots to digest … and use. Enjoy!

Technorati Tags: Boomers, demographic, demographics, Gen X, Gen Y, marketing, Social Media

It’s tough enough to start and run a small business in today’s financial climate, plus learn effectively use of new tools like internet and social media marketing … without having to do battle with the U.S. Chamber of Commerce and the National Federation of Independent Business (NFIB) as well.

These two organizations are among the country’s most powerful lobbying forces. Yet while the Chamber and NFIB claim to speak for small business, their lobbying record suggests their primary allegiance lies with BIG business. They have lobbied (to the benefit of mainly retail chains and banks) against Pennsylvania legislation to slash business income tax rates , fought to preserve offshore tax havens that only multinationals can use, and supported multi-million-dollar tax breaks for big-box retailers. Read the rest of this entry »

Technorati Tags: Chamber of Commerce, National Federation of Independent Business, NFIB, small business, Social Media, Social Media Marketing, Social Networking, U.S. Chamber of Commerce

Companies and brands are looking to engage via social-media, and there are loads of resources. Are there any must-read blogs from your RSS that provide current, practical information (case studies and best-practices) on how advertisers and marketers are engaging appropriately (or not)?

As mentioned earlier mashable.com is one to check out for sure, here are two others worth watching:

http://www.toprankblog.com/ <has both regular online marketing and a lot of stuff on social media marketing

and

http://www.scottmonty.com/

Hope this helps.